For a more sustainable present
As a brand, we believe it’s our responsibility to offer eco-conscious options and embracesustainability at every level. That’s why we follow a reduce. reuse, recycle, with real actionsthat make a real difference for our well-being today and for our children’s tomorrow.
10 K
Concerning ingredients banned from our formulas in accordance with EWG's strict standards.
1000
Tons of plastic saved since 2021 due to our plastic-free packaging.
2 M
Trees planted since 2020 to help offset our carbon footprint.
Social engagement
As a driver of change, ATTITUDE has launched a reforestation program, an initiative rootedinour sustainable approach to reduce, reuse, recycle, and reforest We have contributed to
the planting of over 2 million trees in addition to implementing various social initiatives
Our ingredients
We develop our formulas according to the highest standards of quality, transparency, andperformance, using effective, clean, and naturally-sourced ingredients.
We monitor developments in scientific databases, such as California’s Proposition 65, tocontinually challenge our ingredient choices, in addition to the strict health criteria of theEnvironmental Working Group (EWG) and their EWG Verified program, to ensure that our
products are free of ingredients of concern.
Packaging with a Purpose
From plastic-free cardboard packaging to eco-refills, aluminum bottles, and solid barformats, our eco-innovative options make it easy to make more sustainable choices
Our certifications
The Environmental Working Group is a nonprofit known for its rigorous research and advocacy around toxic chemicals, clean water, and corporate transparency. Its mark ensures that a product is free from some 10 000 potentially carcinogens, hormone disrupters, or harmful ingredients, and meets the strictest health and safety standards, so you don't have to second-guess what's in your products.
The Forest Stewardship Council® (FSC) is a nonprofit that certifies over 200 million hectares of forests worldwide. Its seal ensures that our cardboard packaging comes from responsibly managed forests and meets strict environmental and social standards.
People for the Ethical Treatment of Animals is the largest animal rights organization in the world. Its affiliation attests that products are fully exempt from animal derivatives and never have nor will be tested on animals.